Digital Television Technology New Business Or Product Update?

An assessment of the potential of new markets and business opportunities arising from Digital Technology by Colin J. Knowles of the Australian Broadcasting Authority

Digital Television Technology New Business Or Product Update?

An assessment of the potential of new markets and business opportunities arising from Digital Technology by Colin J. Knowles of the Australian Broadcasting Authority

We live in a world where new opportunities are continually opening, new businesses form to exploit these opportunities and old businesses must adapt or become extinct. Occasionally, radically new knowledge is created which results in a quantum shift in fundamental thinking and technology, which rapidly moves our endeavors to a new plane of activity. Digital signal processing is one of those changes. It has been the catalyst to the convergence of most forms of information dissemination: content creation, production and publishing, newspapers, broadcasting and telecommunications. Digital technology has brought us to the point where there will be few constraints on our capacity to deliver information and entertainment to consumers and the number and types of services available will be determined by commercial returns on investment rather than by channel capacity. Services will be delivered using digital transmission via a variety of means; Satellite, Free-to-Air terrestrial Broadcast in the VHP and UHF Bands, MMDS, and Cable and over time these transmission methods will become more and more specialised and adapted to the types of service delivery for which they are the most efficient. For example, a major sporting event with national interest might be transmitted via satellite, whereas a return of yesterday’s news or a personally selected documentary would be delivered via cable.

IS SKY THE LIMIT?

If any single person is to be named as one responsible for the proliferation of satellite channels across transnational boundaries, the unanimous response worldwide would be that of Rupert Murdoch. 

The pace at which Rupert Murdoch’s News Corporation has expanded globally has left competitors and observers breathless. He is in a position to not only influence governments but also make them or bring about their downfall. He is referred to by the industry as an international citizen. His loyalty to his organisational interests overrides all other factors. He commands awe among the mighty and powerful, be they politicians, rich industrialists or powerful bankers. 

IS SKY THE LIMIT?

If any single person is to be named as one responsible for the proliferation of satellite channels across transnational boundaries, the unanimous response worldwide would be that of Rupert Murdoch. 

The pace at which Rupert Murdoch’s News Corporation has expanded globally has left competitors and observers breathless. He is in a position to not only influence governments but also make them or bring about their downfall. He is referred to by the industry as an international citizen. His loyalty to his organisational interests overrides all other factors. He commands awe among the mighty and powerful, be they politicians, rich industrialists or powerful bankers. 

Murdoch capitalised on the possibilities of rich returns from the electronic media. The super hero has really worked hard in the last four decades to build up an empire that is the envy of many.