Jai Hind, a Malayalam TV Channel was launched by Congress president and UPA's Chairman Smt. Sonia Gandhi at Siri Fort Auditorium in New Delhi on August 17, 2007, also present on the occasion were distinguished guests some of which included Union Information and Broadcasting minister, Mr. Priya Ranjan Das Munsi, noted film director Priyadarshan, Cine Artist Jagathy Sreekumar and playback singer Meera Jasmin.
It is joint venture between Jai Hind Communication and Bharat Broadcasting Network with The Congress party having a major stake in it. As per the spokesman of the Congress the party won't interfere in its programming in any way.