As IT and consumer technology make increasing advances into the broadcast production environment, an area which still remains largely hardware-dependent is the transmission suites themselves. The production and delivery of a moderately complex television channel may involve a dozen or more discrete hardware components linked together by an automation system.
With the continued emergence of new platforms and distribution channels, the costs associated with this conventional approach are a considerable barrier to entry into the broadcast market for new players. Furthermore, the industry is seeing an increased demand from new and emerging markets for less complex solutions.