Regulation of content has become most contentious issue these days. The issue comes up in every forum where I & B officials and broadcasters meet. News channels raised a lot of dust during the panel discussion in News Television Summit last month where the new I & B Secretary, Mrs Sushma Singh was also present. The broadcasters just not want any government regulations. Mrs Singh observed that the content code had to be at par with the changing times. She informed that the Centre is having a fresh look at the content code for television programmes since the current code was outdated. Referring to the opposition of the content code from private news broadcasters, she said, “Instead of opposing it, they should discuss the matter with the government.”
The need for an appropriate framework which ensures transparency, independence of rating agencies and increased coverage reflecting the plurality of regions and viewership made the I&B Ministry seek these guidelines from TRAI.