Results of Assembly elections in the four states of Delhi, Madhya Pradesh, Rajasthan and Chhattisgarh announced last month have dismayed the hopes of Congress Party as it has lost in all the states. Many are attributing this debacle to the anger of the common man, who is fed up with the rising prices of day to day needs. Although media has not highlighted due to vested interests, even additional expense forced on the common man by the Congress lead UPA government mandating digitization of the Cable TV services is being considered as one of the factors. Aam Admi Party coming to power in Delhi proves the power of common man in a democratic setup.
As mentioned by me in my article last month. I always felt that Broadcasters took the 12 mnt Ad Cap issue to TDSAT only to delay the matter so that they get more time to violate the law and make more money till the ongoing digitisation brings better revenue to them. However, I feel it is only their hope. In reality market will be further fragmented and ad revenue will be shared among all the channels, lowering the revenue of many.