We are in the last phase of implementation of CAS. It is the regular players in the CAS notified areas, generally the big MSOs who are emaging as the big players. Surprisingly, the much enthusiastic independent operators are not showing much interest now. I think it is something to do with the heavy investments in Digital Headends and set-top-boxes. Big MSOs, because of their requirement of large quantities are getting a good price from the STB vendors but in smaller networks, it may not be so much feasible unless the vendors themselves introduce financing schemes. This may not happen as almost all the vendors are from other countries and they are still not very confident about the market and the Indian Politics. Ideal solution for the small independent players was to join hands with each other and consolidate their networks using fiberoptic cables leased from the telcos but because of their personal differences, this may not happen. Ultimately they will end up taking feeds from big MSOs. TRAI is closely monitoring the process and trying its best to ensure a smooth implementation. TRAI office in Delhi has been sealed following a High Court order to the Delhi Government not to allow any commercial use of residential properties. I am sure this will disturb their normal functioning for a shortwhile. Many channels like S1 have also faced the sealing drive.
New Media is much in focus these days. This basically comprises of IPTV, IPods and Mobile etc. Following the trend revealed at the MIPCOM last month, most of the broadcasters and content producers are looking at the new media as an additional revenue source. In India, inspite of a big hype, none of these technologies have taken off as expected. I have been always of a firm belief that it takes about five years for a technology to make a viable presence in India. People are always reluctant to discard the old and finance is another big factor. But we cannot deny that once introduced, these technologies will be a big threat to the conventional media ie cable and DTH. It is mainly because the new Media suits the life style of the 21st century man who requires fast mobile, anytime anywhere entertainment of choice.
Zee Group is once again consolidating its position in the market. Buying out Ten Sports has given them a big boost. Their programmes are doing better in the TRP lane. Their international reach has also gone up. They are bouncing back to their old days. DTH growth is now levelling out . Consumers are experiencing the otherside of DTH resulting in cable gaining once again. The year is ending in a happy note. We wish all a very happy and properous new year and bright Christmas.
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