First came the channel boom. The skies became overcrowded as more and more transnational broadcasters directed their operations towards this region. Initially all the channels were free-to-air but with the mushrooming of channels and the comparatively low growth of advertising on which the channels were solely dependent forced the broadcasters to go ‘pay’. Making Indian viewers pay for viewing programmes did not prove to be an easy task. As a result pay channels are still struggling to gain a foothold in the country although they have been there since two years.
Against this backdrop India is standing at the threshold of yet another revolution in the cable and satellite industry, the DTH revolution. Direct-to-home television or as it is popularly called DTH has become the most talked about topic in the country today.