Why DTH Feels Insecure?

The Day I&B Ministry released their first ad promoting mandatory digitalisation of Cable TV industry, there was an ad of the same size of half page by a DTH operator trashing the cable STB as a 'Dabba”. 

Another DTH company states in their full page ad in newspapers that 'cable will seize to exist 'from 01 July. 

August 2012

1/8/12 -- 14th meeting of the Task Force was held in New Delhi. The meeting was chaired by the Addl. Secretary (I&B).

DTH Operators Demoralised

While digitalisation of Cable TV in the metros has been deferred by the government ,worst hit are the DTH operators who wanted to cash in on failure of the fragmented cable industry in fully complying with the stringent government regulations, particularly in the initial stages of the process when even the subscribers are not well prepared . Although DTH already being a fully digital service is well entrenched since eight years, it has no reasons to feel insecure but the conditions under which it is operating makes it a struggling service, mainly because it has to compete with many small players running analog cable networks with very low ARPU. 

We dedicate this issue to DTH service in India, speaking to many experts in the field to know the present and the future of the service and also analyse the service with our own inputs.