Monday, 8 October 2012

The Last Battle of Digitalization

I still feel our whole exercise of digitalising the cable TV networks is out of focus. Right from drafting the amended law to making various regulations and then implementing them, Government is only concerned that all pay channels must reach viewers and be paid by the subscribers whether they like or not. Once the process started, stringent deadlines, tougher than anywhere in the world were announced. Now ministry's objective seems to be to show complete success in their exercise in the first phase, come what may. It reduced the base line of Cable TV households than what it had been considering since January this year to show higher percentage of STB penetration. Not only this, they have reduced the number of analog TV households by DTH homes in the metros so that number of yet to be digitized cable homes becomes low.
So now with the new figures, supposed to be based on Census 2011, Mumbai has achieved 95%, Chennai 49%, Kolkata 67% and Delhi lags behind with 53% STB penetration. These are quite impressive figures considering that USA and UK took 10 years to achieve this penetration. If we believe these figures then the LCOs must get the complete credit because it is they who do the job of convincing the subscribers to spend money on STB and then pay much more to the pay channels. It is sad that they get the minimum revenue for this.

Monday, 1 October 2012

October 2012

2/10/12 -- ZEE TV celebrated its 20th anniversary.

Who are we fooling ?

The progress of digitalization is being monitored by Information & Broadcasting Ministry and the review suggests about 68% of the digitalization had already been achieved in the 4 metro cities of Delhi, Mumbai, Kolkata and Chennai by mid September. According to the Cable Television Networks (Regulation) Amendment Act 2011, it is mandatory for the cable distribution companies to switch from Analogue Cable Television Network to Digital Addressable System (DAS) by end of December 2014 in entire country in 4 phases. For the digitalization process, the installation of set top boxes (STBs) in the television viewing homes with Cable television is a necessary pre-condition for the digital switch over. The ministry has reviewed the digitalization data by taking into account census data of year 2011. The same data has also been verified with the help of data received from MSOs and DTH companies.