1/1/13 -- Describing the efforts of the Information and Broadcasting Ministry towards regulation of television as a ‘farce’ and the self-regulatory mechanisms as ineffective, MediaWatch-India has sent notice to Broadcast Content Complaints Council to expeditiously take action on certain issues raised by it or face action in a court of law.
One thing is sure that once the teething problems are over, many non serious players will be on the path of extinction. Many operators and broadcasters have not prepared well for the future or have not visualized how the industry is shaping up. They will find it difficult to adjust with the changing scenario. Also many who joined the industry for a quick buck are going to get a shock of their life when complete transparency and power to consumers is realized.