The Supreme Court gave a significant ruling that no broadcaster can appoint a Multi System Operator (MSO) as its exclusive agent for distribution of its channels to other MSOs. This verdict came on 3rd April 07 soon after Star India Pvt. Ltd.'s civil appeal to the Apex Court challenging Telecom Disputes Settlement & Appellate Tribunal's (TDSAT) decision given on 24.8.2005 ordering Star India to supply signals of its bouquet of channels by entering into an agreement with Sea TV Network Ltd, an MSO in Agra (UP).
Slated for a June 07 launch, 'Star Cricket' will be the 15th network launched by ESPN Star Sports in the Asia-Pacific region and the third channel for India. ESPN plans to make the channel available to the largest extent. To ensure that the Direct-To-Home (DTH) customers are not deprived of the new entrant, the company is also in talks with DTH companies such as Tata Sky and Dish TV for putting Star Cricket on DTH platform.