As internet proliferate more in our lives, we look for media experiences based on personalization, immediate gratification, and significant variety. Consumers are quickly becoming accustomed to expectations of everything, everywhere. Driven by high performance mobile platforms and the increasing reach of Internet with adequate bandwidth to deliver audio and video content service providers are adopting multiple platform deliveries to satisfy this need of the consumers.
Sunday, 14 April 2013
Monday, 1 April 2013
1/4/13 -- The Board of Control for Cricket in India (BCCI) is banking heavily on social media or Twitter to be precise to engage sports buffs as it gears up for the season 6 of the Indian Premier League (IPL).
The second phase of digitalisation is also over. I must congratulate I&B Ministry officials who have devised a quick fix formula of making their digitalisation process always a success. The formula is - make a policy, give a deadline irrespective of the factors involved, go to big events and announce their plans confidently, even assure to complete implementation much before time, gag the press and other media warning them only to publish government releases and nothing else and then on the day before the deadline send a release declaring great success, even up to 150% in some cities and then lie low till the announcement of the next phase.