New guidelines on rating TV may create rating blackout for country
Ministry of Information and Broadcasting, Government of India has formulated policy guidelines for Television Rating Agencies to operate in India. These guidelines shall be applicable to all rating agencies providing television rating services in India and shall come into force after 30 days from the date of issuance of the same. The Government notified the guidelines on 16 January and set deadline of 15 February for implementation. But these guidelines have created a lot of furor. WPP-owned Kantar Group, one of the two promoters of TAM Media Research (the only company that offers television ratings at the moment) has gone to court against the ministry's directive. The clause that has bothered Kantar the most is the one that states, “No single company, directly or through its associates, is allowed to hold more than 10 per cent paid up equity in a rating agency if it also holds a stake in a broadcaster, advertiser or advertising agency”. Kantar owed 50 percent stake in TAM Media Research.