Industry has been waiting desperately for the Budget 2010 that was announced on February 26. India is out of the grip of the global recession and many priority activities must start this year like digitization of cable networks, adopting newer technologies of broadcasting before the Commonwealth Games kick-off, spreading broadband in the rural areas etc. The budget rode on the economy which has done well in 2009-10 with an increased industrial output and the confidence coming back into the consumer market. Expectations of achieving 9% growth in GDP and fiscal deficit down to 5.5% in the next year has brought cheers to the industry. However, common man is still facing the brunt of rising prices. Consumption levels going down will affect the industry adversely.