TV Serials and reality shows return with a complete make over. Why? Explains Cable Quest.
Television in the recent years has emerged as the biggest Infotainer. It comes with a complete package carrying information along with entertainment .Programmes telecast on the number of general entertainment channels (GEC) clearly project the paradigm shift in the viewers choice. ‘Saas bahu’ sagas loosing the TRP made senior executives of some of the popular GEC’s to conduct a research. The fiction as well as non fiction content had enough potential to tap. The channels innovated with the plots. The entire gamut of serials on various channels have female protagonist but in a different ‘avatar’.