Interactive TV Transforming Home Entertainment

Not long ago TV was an indispensable household item and viewers spent hours glued to their TV as ‘couch potatoes’. Thus limiting their TV viewing experience to mere ‘channel surfing’. In just a few years time the viewing scenario has changed dramatically. Convergence technology converts one-way passive TV viewing into a two-way interactive experience which means the TV has become intelligent. Interactive TV technology enables television viewers to access remote servers and the Internet through their television and the digital set top box (STB). For their part viewers today have demands. They want to watch content from traditional broadcast TV as well as video-on-demand or the Internet. And they want to watch it at home or on the go. Their favored delivery device may still be a TV set or it may be a PC, a portable media player (PMP) or a mobile device. They also want to be able to transfer content between devices and locations. Interactive TV is becoming the new order of media because it combines the communicative power of TV with the connectivity of the Internet. The result is that it enables information flow not only from broadcaster to viewer, but from viewer to broadcaster.

Interactive TV Transforming Home Entertainment

Not long ago TV was an indispensable household item and viewers spent hours glued to their TV as ‘couch potatoes’. Thus limiting their TV viewing experience to mere ‘channel surfing’. In just a few years time the viewing scenario has changed dramatically. Convergence technology converts one-way passive TV viewing into a two-way interactive experience which means the TV has become intelligent. Interactive TV technology enables television viewers to access remote servers and the Internet through their television and the digital set top box (STB). For their part viewers today have demands. They want to watch content from traditional broadcast TV as well as video-on-demand or the Internet. And they want to watch it at home or on the go. Their favored delivery device may still be a TV set or it may be a PC, a portable media player (PMP) or a mobile device. They also want to be able to transfer content between devices and locations. Interactive TV is becoming the new order of media because it combines the communicative power of TV with the connectivity of the Internet. The result is that it enables information flow not only from broadcaster to viewer, but from viewer to broadcaster.

Indian Animation going International

Hello friends, 

India had a fairly unplanned monsoon, with roads clogged and traffic jams, all reached their workplaces cribbing and complaining. But, work is to be done and on time. So as promised, we are back with another edition of Cable Quest carrying new information of who's who of the industry, product launch and interesting write ups. 

October 2009

29/10/09 -- Pakistan bans BBC broadcast on private FM channels