One after the other, what we are being bombarded by is – ‘Technology’. And, one after the other, the Government is encouraging these technologies. Latest hype in the broadcasting world is about Headend-in-the-Sky (HITS) - a technology of broadcasting numerous channels from a single satellite system after aggregating them on ground from different satellites. On 17th October, 2007 Telecom Regulatory Authority of India recommended the Information and Broadcasting Ministry to implement HITS in India and also make an increase in the Foreign Direct Investment (FDI) limit for HITS from 49% to 74%. HITS would bring in digitalisation. Though, digitalization is advantageous to the subscribers in terms of quality, number of channels, more features etc., but the need of such technology by the masses at this moment is questionable.
After Direct-to-Home (DTH), it’s Internet Protocol Television (IPTV) that is striving hard to gain momentum in the market. IPTV can also be termed as triple play, lets consumer have access the internet, phone and television via just one wire. “Interactivity and Time Shift Television” are the two unique features of IPTV that allow viewers to watch TV any time at their convenience.