As the cost of Digital Video Recorders (DVRs) continues to fall, DVRs are now becoming a “must have” item in many homes. DVR technology enables viewers to record live TV, play back, pause and rewind live broadcasts and store many hours of programming. A recent global research study showed that the owners of DVRs overwhelmingly agreed that their enjoyment of watching TV was significantly enhanced by having a DVR and that it was the second most important household item, after the mobile phone.
In the UK and Ireland, the bundled Sky+ DVR service is now in over 5 million homes, which means that it is in every second Sky home! In Australia, 2 out of 3 set top boxes (STBs) deployed are DVR enabled and in the US, most operators now provide DVRs as a standard feature. The largest operators around the world admit that the DVR and HD services are the main factors for increased ARPU and subscriber churn reduction even during the recession.