Why feel sorry for missing some scheduled programme?
It looks very pathetic for the parents to put off their wards’ demand for some specific programme on television at odd hours. They do not have any excuse to suit his/her choice. With the advent of “on demand” services a new taste of marketing has evolved. Be it cable Telephony’s fax-on-demand or cable operators Video-on-demand, there is always some choice to make a hole in the broadcaster’s den. Video-on-demand has aroused the familiar mixture of hype and disillusion. The idea of innovation that gave birth to this technology is watching a favourite movie or TV programme when you want to watch rather than when the schedule say-without the need to trek to the video shop.