Success of the first phase of implementation of mandatory Conditional Access System (CAS) readies us for the second phase. CAS is set to knock the doors of the left out cable TV viewers of Delhi, Mumbai and Kolkata and the satellite towns of these metros who will soon require a Set-Top-Box (STB) to watch their daily dose of entertainment. The satellite towns include New Bombay and Thane for Mumbai and Ghaziabad, Faridabad and Gurgaon for Delhi.
DTH service is provided to the people by transmitting channels directly via satellite. Presently, DTH players are trying to make transmission of channels feasible through Ku Band transponders. This is because such transponders enable digitally compressed channels to be beamed direct to the consumers. Digital transmission increases picture and sound quality of the programmes and allow many value added services. This is another reason that persuades DTH operators to transmit channels via Ku band transponders. At present DTH players charge a lumpsum amount for their entire package of channels that forces the consumers to have all those channels to which they do not heed. However, DTH has value added services like video on demand, consumer interaction etc to complement its drawback of not allowing its customers to opt channels.