Friday, 20 June 2008

Conax Conditional Access Helping Indian digital-TV Operators secure their revenues

The broadcast industry in India is gearing up for the government’s push toward mandatory conditional access (content security) for the cable TV industry. Conax is aware that piracy in terms of illegal content redistribution is an increasing source of revenue loss for broadcasters in India. To respond to this challenge, leading content security provider Conax is working together with customers and partners in India to combat this form of piracy and build a solid defence against potential pirates.
Conax Access Systems Private Limited, India, was established in 2003. The subsidiary has operation centres both in New Delhi and Mumbai, serving a number of satellite and cable customers including Essel’s Dish TV, one of the fastest growing DTH operations in the world. Conax has made significant in-roads into the Indian market, and has so far supplied more than 4 million smart cards in India.

Conditional access, a modest portion of the overall digital broadcast set-up, plays a critical role in securing pay-for-content models and operating a successful, revenue-generating digital TV operation. Choosing the right Conditional Access System (CAS) involves finding a stable, long-term partner who can guarantee proven, robust security technology and a strong anti-piracy record. The CAS solution should be a non-proprietary system with an open licensing policy for set-top box (STB) manufacturers in order to optimise flexibility.
“Proven security technology, Conax CAS7, supports all business models from basic to more complex digital TV operations, as well as    providing scalability to any level of performance”
Conax supplies the conditional access through smart cards that end customers use to access content from their set-top boxes. Already in the Indian market for many years, Conax is taking pay-TV platforms to the next level of broadcast technology. Security for video-on-demand and other new services for generating revenues, such as a security functionality enabling content providers to easily trace illegal distribution are being added to help content providers eliminate threats and increase revenues.

True scalability & flexibility
Proven security technology, Conax CAS7, supports all business models from basic to more complex digital TV operations, as well as providing scalability to any level of performance through seamless integration of additional hardware. Conax CAS7 installations support delivery to multiple channels or operators via Satellite, Cable, DTT and IPTV.
To ensure the best solution available for each individual customer, Conax focuses on product development and providing out-of-the-box products that are easily integrated with complimentary technologies from over 300 suppliers worldwide. Conax builds strategic alliances with local integration partners, specialists in system integration and delivery of complete, comprehensive digital TV solutions. 

Technology For Protecting Revenue Streams 
Conax security products optimise the TV operator’s VoD (Video on Demand) and Push VoD solutions by providing optimal security components for protecting their digital assets and critical revenue streams. Conax VoD security technology, content streamed in real-time and stored centrally can be encrypted on-the-fly, individually for each session, or pre-encrypted and stored on the VoD server, ensuring maximum security.
Conax Push VoD security solution, including the Conax PreEncryptor, is designed to support three steps: Pre-encryption of content, pushing of content to the STB through a Push VoD Server and playback of stored content to consumer. To ensure a secure, consistent environment, Conax delivers a stored content playback concept that can be implemented by any STB provider with a valid license.
IPTV creates a channel for employing one network infrastructure for supporting all services; high speed Internet access, telephone, Video on Demand (VoD) and television content. Conax VoD security solutions for IPTV allow users to select and watch video content over a network as part of an interactive television system. The VoD system streams the content to the set-top box (STB) in real time or downloads content to the STBs in advance.


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