Wednesday, 20 August 2008

Digital Revolutions Is Here

Wire and Wireless (WWIL) brings first time in the country ‘HITS’ – World’s Most Advanced Satellite Digital Television Delivery Platform.
In a major initiative, first of its kind that will change the complete landscape of media distribution, Wire and Wireless (India) Ltd., a Zee Network Enterprise and India’s No.1 Cable TV Network, has launched Headend- in- the- Sky (HITS), a satellite based delivery platform for million of customers and Local Cable Operators(LCOs) across India.

HITS is a satellite based platform that will deliver multi channel television signals to customers and LCOs across the country. HITS provide a complete array of digital video and audio programming needed for a comprehensive programme bouquet. As a programming and service provider, HITS offers a spectacular line of channels, boost digital set-top box penetration and above all provides a win-win proposition for the Local Cable Operators (LCOs) and last mile subscribers. 
Speaking on this historic moment, Mr. Subhash Chandra, Chairman, Wire and Wireless said, “HITS are the latest offering from the Essel Group, which has always been in the forefront of innovation. This technology which promises high quality digital signal through the cable will generate huge employment and will increase the digital connect between Urban and Rural population of Cable TV across India. I am quite confident and hopeful that in future HITS will give a major boost to revolutionise the way people watch television.”
• The HITS Digital services will be Branded as SITI SATELLITE
• Becomes the First Operator in Asia to launch HITS
• Millions of direct customers and Local Cable Operators to benefit from High Quality Direct HITS Signals
• Lowers the cost of Digital Television 
• To introduce Set-Top-Box at subsidized rate to increase Digitization
• Launched in Delhi & UP. To cover all the states by end of the year in phase wise manner
• Upto 200 channels. Maximum Number of Regional Channels. Flexible customer packages.
“The launch of HITS is a major milestone in the Broadcasting Industry, which will benefit infinite number of cable operators and will open the path to digitize cable homes including remote areas across country. With the launch of HITS, the cable operators will get means to economically offer more new services, address competition and lay the foundation for lucrative new revenue streams and increased profitability, Mr. Deepak Chandnani, CEO Wire and Wireless said.”
Important Contact No of HITS
Mumbai (West): 022-24992030
Delhi (North): 011-27156500
Kolkata (East): 033- 40025000
Bangalore (South): 080 - 25581234
Lucknow (UP): 0522- 4000222
Ludhiana (Punjab): 0161-468800
SMS <siticare> space <message> to 57575
E-mail to
HITS will enable Wire and Wireless for pan India digital roll-out in short period by providing Local Cable Operators, large housing projects, townships, hotels, hospitals, educational institutions with digital signals. LCOs do not need additional investments on a local Digital Headend, separate Subscriber Management System (SMS) and Conditional Access System (CAS). HITS gives superior customer experience since the transmission is centralized which enable operator to maintain signal quality and content standard. 
Moreover, the stable & high tolerance dishes for up-linking to HITS satellite and down-linking dishes ensures that your signal quality is maintained even during bad weather like rains, thunderstorms, windy conditions, etc which is not possible in case of smaller dishes. These dishes can be fixed on Roof-Top or even on the ground.
To ensure that signal quality is maintained in this process, Wire and Wireless have set-up State-of-the-art Digital Control Room in Noida where input & output signal are continuously monitored by trained Engineers.
Customer Service for Both LCOs & end Customers are of prime focus for Wire and Wireless. To ensure that we are accessible 24 x 7 we have set-up regional level Call Centres. You can also access us through Web, SMS, e-mail or even Post.
In short, HITS is LCOs reply to DTH Operators who have been riding on Satellite Signal Quality. Now through HITS Cable Operators are able to offer superior uninterrupted digital signal to outperform DTH delivery platform. 
HITS Advantages for LCOs
Low Capital Investment - Local Cable Operators will not have to invest for Digital infrastructure. On the other hand it will create entrepreneurship in the country.
Increased Revenue Opportunity - HITS platform will offer Value-Added-Services such as Movies-On-Demand, Gaming, Pick Channel Options, etc for LCO to earn extra revenue and retain customers.
Packages Flexibility – Large array of channels (Upto 200 channels) will enable operator to offer flexible customers packages to cover all the price points in the market across the country. Customer will choose his own packages to suite his taste and budget.
Economical Set-Top-Box – Special customer pricing for seeding STB 
Direct Signals – Direct Signals from HITS Satellite to LCO location
Direct Control – Direct Deals, manage your own SMS and manage your own Headend.
Common Contents to all LCOs – Centralised Content Control. No hassles of managing contents and backend.
Customer Support - HITS transport and addressable Set-Top services are backed by 24-hour-per-day, 7-day-per- week FREE technical support.
Transparent Operations – Clean Dealing with LCOs, Broadcasters and end Consumers.
About Wire and Wireless (WWIL) 
Wire and Wireless, India’s leading Cable Television Company has presence in 43 cities in India with over 6.7 million customer reach, 400 centers, 4000 LCO partners, 69 analogue headends and 7 digital headends. Wire and Wireless (India) is a part of the Essel Group, which has diverse National and Global business interest encompassing media programming, broadcast and distributions, specially packaging, entertainment, telecom and trading with a market capitalization of over 1.7 billion dollars. Wire and Wireless product offers are Analog Cable, Digital Cable Television, Broadband, HITS, Local Television Channels. All products are marketed under SITI brand Umbrella.


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