Bharti Airtel Launches

TRIPLE PLAY

Atul Bindal, President, Bharti Airtel and N Arjun, Executive Director, Bharti Airtel

Bharti Airtel announced the debut of its Triple Play Service with the launch of Airtel digital TV interactive, it's Internet Protocol Television Service. With this, Airtel delivers the Triple Play Advantage of Telephony, Broadband and Entertainment Service to its customers. The Triple Play Service will be initially available to customers in Delhi, Gurgaon and Noida starting January 19, 2009. 

On this occasion, Mr Atul Bindal, President-Telemedia Services, Bharti Airtel, said, “Today, with the launch of Airtel digital TV interactive, we begin offering the Triple Play Advantage offer to our customers leading in with voice, then broadband and now television and video on demand."

Airtel's state-of-the-art IPTV Headend, with best-in-class MPEG4-10 compression technology, will allow it to offer more content and better quality images as well as services like live broadcast television, network based time-shifted TV, real video-on-demand and a host of other interactive services. Airtel will deliver its 

 Interactive 2.0 offers real-time interactivity-customers can order pizzas and book movie tickets on their TV. 

 Time Shift TV transforms TV into a two-way experience the viewer can pause and rewind live TV as well as auto record and store favourite programmes for 7 days. 

 Movie on Demand gives complete on-demand access to the largest library of movies with 100 block buster titles any movie at any time.

IPTV service to customers through a fibre backbone of Carrier Ethernet Network with last mile delivery on copper using ADSL2+ technology. This latest technology enables high-speed broadband connectivity which in turn delivers superior digital video and audio quality. 

Besides the latest technology, Airtel digital TV interactive brings many firsts to the TV viewing experience like Interactive 2.0, time shift TV and movie-on-demand.

Customers can gain access to the future of TV entertainment on Airtel digital TV interactive by choosing from 2 entry packs 

Magic@Home Pack- Triple Play Plan-at Rs. 999 per month which gives 135 channels including 256 kbps broadband speed with unlimited download and a landline connection. 

Combo Pack- IPTV and Broadband Plan at Rs. 599 per month which gives 117 channels including 256 kbps broadband speed with download limit of 2.5 GB .

The service will be backed by 24x7 customer care.

Source: http://cablequest.org/articles/technical/item/1326-bharti-airtel-launches.html