Friday, 1 May 2009

DTH on Upswing

Television was never so busy as in these days when the two most eyeball grabbing events are going on; IPL the Cricket’s favorite event in South Africa and the drama of General Elections. All other TRP grabbing entertainment programmes have been pushed to the backyard. Every news channel has come out with a different kind of election entertainment. Frankly Speaking, it is no news, it is a grand big 'Mela' on television and we find everyone including the anchors, political leaders the crowds and the viewers are enjoying it to the hilt.
The Election Commission had to issue so many new directions and advisories to control the over enthusiasm of the news channels. 

DTH is now on an upswing. Although, operators’ accounts are still in the red, their morale is up. They are all-out to acquire new customers during this IPL and Election Season. Videocon, the sixth ‘paid’ DTH service operator has also announced its launch. Dish TV is projecting its No-1 image aggressively. TataSky has the best of value added services to flaunt. Big TV is hiring 15000 technicians to strengthen its installation force. Bharti is exploiting its dominating position in the telecom industry and promoting its DTH to its existing telecom customers using its countrywide distribution network and SUN Direct has come up with mind boggling customer acquisitions supplying STBs free of cost. The competition was never so fierce in the DTH arena. 
Value additions are the biggest differentiator in DTH services now. HDTV channels are the latest craze keeping the Common Wealth Games in view. Interactive games and learning are the next in line but may take some time to become popular. But in the holiday season, movie-on-demand will be most popular. 
The much touted self regulations by the news channel body NBA went for a six when India TV withdrew from the Association because in a first ever case, the regulatory body of the association slammed a fine on it for an alleged to be fabricated interview. Well, this had to happen. I always said that the Industry is too young for self regulations. The channels fight like small children vying for attention, doing everything possible to grab TRPs keeping all regulations on the side. 
Manoj Kumar, better known as Bharat Kumar of the film industry has finally been recognized and honored with the coveted Dadasaheb Phalke Award . Bollywood has also lost its great style icon, Feroz Khan who died last month. 
While the temperatures go up in India, prepare to visit Broadcast Asia in Singapore in June and have a good time. 

—— Lt. Col. (Retd.) K K Sharma



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