Tuesday, 1 September 2009

Content Worries

Recession is fading and a lot needs to be done. The Prime Minister, Dr. Manmohan Singh's speech on the Independence Day brings hope. Despite droughts in many parts of the country he assured the country men that the government was taking adequate measures to make the economy better. Lets see... 
To talk of the industry, the Television content in India is in flux. Previously one single channel enjoyed the monopoly as the channel’s popularity relied on a programme’s popularity. But, now things have changed. Viewers have a lot to choose from. The loyalty is programme based rather than channel based. Presently four to five GEC channels are vying for the top slot but, their position changes weekly, depending on each episode of the popular programme. Reality TV is in vogue these days. Be it talent shows, comedy shows or entertainment. Some shows are indigenous while others have borrowed from western concepts. 

‘Is Jungle Se Mujhe Bachao’ and ‘Sach Ka Samna’ are the two shows that have generated much controversy and that has got even the Parliament into action. Despite criticism the shows top the charts, for their voyeuristic content and sensationalism. Whenever an incident like this happens a committee is formed by the government and content code is mentioned. This continues for a few months and then the furore calms down or ends. We are back to the square one. This has been going on since 1994 as Mrs. Roop Sharma tells us. 
A lot is happening in India regarding the content production. We bring you an insight into it. Innovation is one ritual our magazine follows. Like earlier issues we continue bringing you an interview of the concerned achiever of the field. I won’t disclose the name as it would kill the surprise. 
Broadband is another area where government plans to spend Rs 40,000 crores on extending broadband network to rural areas through BSNL. Ron Hranac of Cisco is considered an authority on evolution of Cable TV and Broadband Networks. To help the cable TV Industry to digitalize and be broadband ready, we bring his write up on Digitalization in two part series, beginning with this issue. 
Keep your pens handy and mail us your feedback. 

—— Lt. Col. (Retd.) K K Sharma


Source: http://cablequest.org/articles/editorials/item/1801-content-worries.html

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