Tuesday, 1 June 2010

3G Happens At Last

It has emerged out to be a much more intricate as well as prolonged process than expected yet at the same time raked-in more moolah than anyone had ever thought of. Yes… I am talking about much hyped 3G auctions which completed in 34 days and has garnered over Rs 67,700 crore for the exchequer. The Government had initially thought of earning Rs 36,000 crore from the auctions. Auctions have not only gone way past the Finance Ministry’s projections but have provided a much needed elbow room to the Ministry to bring down the fiscal deficit below the level of 5% in the current fiscal. 
3G services from private operators are expected to be rolled-out by September, this year, heralding a new era of competition among telcos which are already struggling with the declining ARPUs. So while the 3G brings plenty of choices to the consumer, it has brought a new opportunity to maximize their revenues. 3G services will definitely expose the consumers to newer digital infotainment services paving way for the triple-play services on cable and for value additions on DTH. All digital services will benefit from such awareness. 

Responses to the TRAI consultation papers on tariff for cable TV services once again brought differences among the stakeholders, to the fore. Whereas the broadcasters want it to be a “free for all” game, the MSOs and LCOs want the regulator to tighten its grip on the pay-broadcasters. Whatever may be the case for stakeholders but on the part of TRAI, it should consider consumer’s interest first while giving its recommendations. 
The issue of protection of intellectual property is getting wider, day by day and in this edition of Cable-Quest, we are discussing all dimensions of content security in detail including the digital rights management. 
We are starting a new section from this edition to give our readers an insight into the TAM ratings for different genres of content being displayed on TV. We need your suggestions to improve it, further. 
The techies have invented a new term – zetabyte to measure the humanity’s ever-increasing digital appetite, last month. As Go Digital is the buzzword today, your very own Cable-Quest is going by the trend and is announcing the launch of “DIGITAL ENTERTAINMENT… a new world yet to be explored”. We hope that this would also live upto the expectations of readers who have been supporting us for the last 16 years. So get ready to push the limits with “DIGITAL ENTERTAINMENT”. 
Broadcast Asia 2010 at Singapore is just a few days away. Hope you gave managed your tickets as this time, India will be the focus at the event. 
See You at Singapore! 

—— Lt. Col. (Retd.) K K Sharma


Source: http://cablequest.org/articles/editorials/item/1792-3g-happens-at-last.html

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