Monday, 1 November 2010

Digitalisation in Focus Again

The CW Games are over and everything went off very well. During those twelve days people forgot about corruption, falling bridges and snakes in the village. All they saw was grand opening and closing ceremonies and an excellent performance by our sports persons bringing home a never expected 101 medals tally, not to talk of some world records and many national records being broken. Even the live HD broadcast, done for the first time in India was lauded by the international community. It is another thing that hardly anyone saw the Games in HD in our own country. It would have been a great experience, if government had taken some steps to promote it about six months ago. Now is the time to open the cupboards and reveal the skeletons. Prasar Bharti is already in the news having favoured SIS Live in many ways in their contract for the HD broadcasts. Many heads may roll now although Mr BS Lalli, CEO of Prasar Bharti has refuted all charges and stated that due permission was taken from the Ministry for all contractual terms.
New media in the country is gaining weight as many large content producing companies are getting their content ready for new platforms like Mobile TV, Web TV, iPods etc. There is a lot of interest being generated in creating games for new media. I saw a new wave of technologies during Broadcast India in Mumbai last month. They Even had demonstrations on 3D TV. HD is now a common game in the international market. 
We also highlight some technological achievements made during the games, in particular the triple play services and IPTV provided in the CW Games Village. In fact the technology developments are expediting the digital revolution in every field including Cable TV. 
The IDNS summit held in the capital brought many facts out in regards to digitalization and inspite of any favourable regulation in place, stake holders are showing lot of interest in digitalization of the Cable TV sector, mainly to compete with developments in DTH and IPTV technology. 
DTH companies are all upbeat about the festive season and want to increase their penetration luring consumers with lots of goodies and packages. We hope the cable guys will not be left behind in the race and follow their example. The festive season has started and the Cable Quest team conveys its best wishes to all. Enjoy the festivities and the entertainments.

—— Lt. Col. (Retd.) K K Sharma

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