France 24 launches on DD Direct+ and Dish TV to 31 million additional households in India.
France 24, an international news channel from France has entered India with a bang riding an two large platforms DD Direct+, a free to air DTH service and Dish TV, India's largest pay TV DTH service reaching out to 31 million households.
France 24 has started its English service in India from 01 November 2013.
With this new agreement, France 24 will now be available 24/7 to 31 million additional households across the country. These will be in addition to the 7 million households that already receive the channel via cable.
Marc Saikali, Director of France 24, and Francoise Champey-Huston, head of the English channel, along with their teams, announced the launch of France 24 in India on 12th November in New Delhi, making it accessible to one in every four Indian TV households, France 24 English Version is moving into the heart of the Indian society and is offering special programming covering political, economic and cultural news in the country with a French approach.
On the occasion of its India launch, Ms. Marie-Christine Saragosse, CEO & Chairwoman of France Medias Monde, the group in charge of French international media added. “Thus launch represents a historic step for our French international news channel. In less than seven years, France 24 has become a leading international news and information network. In its coverage of news from a French perspective, the newsroom based in Paris and the hundreds of correspondent offices worldwide seek to highlight the expression of diversity, the confrontation of opinions, and also open a window on France, its cultural, economic, political, social life and of course its lifestyle.”
France 24 is a public channel and not owned by the government. Hence an independent view from a global perspective is its hallmark. France 24 is available in three languages so far namely French, Arabic and English and in India will compete with other international news channels like BBC and CNN.
According to Marc Saikali, Director France 24, Channel's policy is 'Every thing is grey-not black, not white.'
The channel boosts of 400 journalists of 45 nationalities reaching out to 45 million viewers every week.
Content of the channel reflects Human dignity, quality and brotherhood having both 'hard' and 'soft' news. Hard news being the documentaries focusing on culture, employment and humanity.
The launch was followed by a debate at Olive at the Qutub exclusively planned for the India launch. The topic of the debate was “At the heart of the next world power.” The panelist included Shashi Tharoor, Nirmala Sitharaman, Urvashi Butalia and Rajul Garg who expressed their views on the subject.
The afternoon saw another interesting training and experience sharing session for Indian bloggers with a unique interactive platform of citizen journalists called “The Observers.”