Wednesday, 11 February 2015

CABSAT 2015 to drive regional content and entertainment industry growth

With the Middle East and North Africa (MENA) media market expected to grow from US$16 billion in 2014 to US$24 billion in 2019 according to Strategy & Analysis of CABSAT will examine the global impact of industry-evolving mega trends and highlight how regional companies can adopt products and strategies to drive monetisation and growth opportunities.
CABSAT 2015, the leading platform for the broadcast, production, content delivery, digital media and satellite sectors across the Middle East, Africa and South Asia (MEASA), will examine how global media and entertainment organisations are driving innovation into their businesses and content offerings amid the convergence of international broadcast, film, production, internet, telecom and consumer electronics sectors. 
The show, which runs from 10-12 March at Dubai World Trade Centre (DWTC), will present three days of disruptive trends delivering transformational change to the region via an exciting roster of new and enhanced features. These include specialist conferences and training sessions, satellite talks, the all-new Content Market Place featuring MBC Group and Stargate Studios, and an enlarged Content Delivery Hub – a key attraction for exhibitors specialising in anywhere and everywhere connected content platforms.
“With the total advertising spend in entertainment and media across the Middle East and Africa due to increase from USD$43.5 billion in 2014 to USD$65.9 billion in 2018, CABSAT 2015 provides a dedicated industry platform for regional media companies to absorb innovation-driven, best-practice business strategies to enhance their products for the benefit of viewers and consumers,” said Trixie LohMirmand, Senior Vice President, Exhibitions & Events Management, DWTC. “Research shows that emerging markets are due to surpass established markets in digital universe percentage share by 2020. CABSAT is the number one regional platform to connect live content opportunities and enhance collaboration between regional and international content owners, operators and distributors.”
With CABSAT 2015 due to welcome more than 900 exhibitors from 60 countries, the show will boast an expanded conference format featuring the second annual CABSAT & NAB Show Collaborative Conference and the inaugural Middle East Post-Production Conference.  
The CABSAT & NAB Show Collaborative Conference will be opened by Corey Bridges - one of the original directors who launched Netflix in the USA, the founder of Multiverse, the CEO of Lifemap Solutions, and a member of the Producers Guild of America. He is also a former Vice President of Marketing and CMO of Hollywood visionary James Cameron’s firm CAMERON  | PACE Group (CPG) and an advisor on the board of South by South West - a series of Texas-based film, interactive and music festivals and conferences.
With a primary theme of ‘Connecting Live Content Opportunities’, key conference highlights include presentations by international heavyweights from entities such as ESPN, NBA (National Basketball Association), ITV UK, Huffington Post, Creative Grid and Ericsson Media Room amongst others.
In addition to the raft of new features, CABSAT 2015 will also boast enhanced offerings of features which helped attract a record 12,632 visitors to the 2014 event, including the GVF Satellite HUB - held in partnership with GVF - where senior level debates on technical trends and major satellite issues and challenges across the Satellite industry will take place.

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