Bollywood superstar Akshay Kumar and entrepreneur Raj Kundra have partnered to launch Best Deal TV, a celebrity-driven 24/7 Home shopping Channel. Best Deal TV is the first celebrity-driven TV Commerce channel in India and has inked endorsement deals with major A-list celebrities and top TV stars in the country.
The channel is widely distributed across India on all the leading platforms namely Videocon D2H (channel no. 135), Dish TV (channel no.132) and Reliance Big TV (channel no. 225 & 312) as well as leading MSO’s like HathwayCable & Datacom (channel no. 28), Incable (Pan India - channel no. 164, Mumbai - channel no. 172, Bangalore & Mysore - channel no. 126) , Fastway Transmission (channel no. 23), ICNCL &Siticable Kolkata (channel no. 123) , Den Networks (Pan India - channel no. 135 & 176 & Uttar Pradesh - channel no: 136 & 178) & many other leading networks. The reach of the channel is fast expanding day by day as the channel is getting massive response due to its celebrity appeal & great products.
The products available on Best Deal TV are categorized into Home, Lifestyle , Fashion, Health & Beauty. The fashion and jewellery collection includes Shilpa Shetty’s designer Slim Shape Jeans, her very own line of sarees, Satyug Mangalsutra bracelet, Neeta Lulla’s sarees and Anushka Dandekar’s line of jeggings. The beauty and lifestyle selection includes products from other Bollywood and famous celebrities like Akshay Kumar’s Twist Head-phones, Neha Dhupia’s hair extensions, Farah Khan’s air loc containers, Bipasha Basu’s suggested air fryers, EK range sarees by Ekta Kapoor, celebrity endorsed and owned mobile phone brands and many more exciting and innovative products. The home shopping channel has tied up with celebrities like Sonakshi Sinha and many others, who will be selling their branded products on the channel.
Best Deal TV has recently partnered with e-commerce giant Amazon.in. Through this, customers will get an opportunity to buy a variety of celebrity backed fashion and lifestyle products on Amazon.in platform too. Under the partnership, Amazon will sell fashion and lifestyle products backed by Bollywood celebrities including Shilpa Shetty, Akshay Kumar, Farah Khan and Bipasha Basu besides other items from Best Deal TV.
The channel has recently expanded to the southern part of the country, Tamil Nadu with Big Deal TV. Raj and Akshay have joined hands with south super star Chiyaan Vikram for this channel. The CEO and Co-owner of Big Deal TV, Gaurav Garg says, “It gives me great pleasure to launch a South celebrity based home shopping channel. Stars are eulogized in the south and we will make sure they live up to their name by providing quality, value and Big Deals for all their fans. We will be focusing on Fashion, Home & Lifestyle.”
The success of this channel is in the unique business model, which combines focused multi-channel sales with integrated marketing, media and distribution through the power of well-known Indian celebrities. Best Deal TV specializes in sourcing quality products and pairing them with celebrities who will promote them direct to the consumers via the 24/7 channel.
Source: http://cablequest.org/articles/item/7379-best-deal-tv-revolutionizes-home-shopping-in-india.html
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