How can you simplify digital cable deployment without breaking the bank? Leaving aside the fact that some of our banks seem to be broken already, few would deny that digital cable has been slow to develop in India, as while the market is incredibly dynamic it is also fragmented. This often requires a highly complex planning process when it comes to rollout. “Not only does India have a huge number of cable systems ranging from large MSOs to many local operators, but it also has to face the major obstacle of signal piracy,” says Jeremy Thorp, CEO at Latens, the UK-based software Conditional Access System (CAS) and middleware vendor for digital Pay TV. Then there’s the challenging prospect of competing head-to-head with the nation's new fleet of satellite TV providers with a service that offers better quality of viewing, and most importantly at an attractive price. In addition, the Indian government has recently mandated the adoption of a CAS (Conditional Access System) for cable operators, which many end users and operators believe may considerably raise the cost of pay TV service delivery. With such a downward pressure on finances, it’s not altogether surprising to see the emergence of budget revenue protection systems that seem to be almost too good to be true. But as ever, you get what you pay for, Thorp warns.
Bharti Airtel announced the debut of its Triple Play Service with the launch of Airtel digital TV interactive, it's Internet Protocol Television Service. With this, Airtel delivers the Triple Play Advantage of Telephony, Broadband and Entertainment Service to its customers. The Triple Play Service will be initially available to customers in Delhi, Gurgaon and Noida starting January 19, 2009.