Friday, 21 March 2008

LIVE DEMO BY Convergence India 2008, 23-25 March, Pragati Maidan

NDS creates the security and enabling technologies as well as the interactive applications that allow operators to generate revenues by delivering digital content to TVs, set-top boxes (STBs), Digital Video Recorders (DVRs), PCs, mobile phones, portable media players (PMPs), removable media, and other devices. 
NDS will be showcasing a range of products including a live demo at Convergence India in booth no D-51. 

In addition to the booth, NDS is also participating in the conference on Day 2, 20th March, 2008 Track VI. Mr. Lachlan Ma, Head of Pre-sales Consultancy Asia Pacific will be providing insight into the topic: Securing Revenues in a Convergent World. Lachlan Ma will explore how traditional broadcasters and new entrants into the Pay TV market can secure revenues while delivering a broadening range of content and interactive applications, accessible from a range of devices, in different locations and on the go. Lachlan assesses the real cost of content piracy and presents the latest solutions offered for secure content delivery across a range of devices and environments. Take a glimpse into the next generation of content security, content navigation and custom content control in a rapidly changing convergent world.
Visitors to the NDS booth at Convergence India 2008 will have the opportunity to view a live demo of Tata Sky, a DTH pay-TV service in India featuring the end-to-end solutions provided by NDS. The NDS VideoGuard® conditional access solution provides superior broadcast security, and enables Tata Sky to offer multiple programming and pricing packages. NDS's MediaHighway middleware and Value@TV interactive infrastructure enables Tata Sky to offer interactive services to its subscribers. All this will be accessible to the visitors and technical queries will be answered. For more than 20 years the world's leading pay-TV operators have chosen NDS VideoGuard because of its pioneering use of smart cards, uncompromised security, effective operational security, and flexible business scenarios.
A sneak preview of the NDS Master User Interface (UI), an NDS next generation product, will also be introduced. The NDS Master UI will enable viewers to watch what they want, when and where they want to, through a quick and simple to use navigation system operating across multiple devices. The Master UI is a next generation technology which can be used in place of an Electronic Programme Guide (EPG) and will be ready for deployment later in 2008.
Also on display will be the NDS XTV™ DVR Digital Video Recorder. For operators, DVRs attract customers, enhance stickiness, and reduce churn. But DVRs do far more than just make it easy to watch TV. They can generate important new revenues for pay-TV business. In today's digital age, TV screens when coupled with Digital Video Recorders (DVRs) become the hub of home entertainment. By connecting a variety of CE devices through the DVR - PMPs (Portable Media Players), MP3 players, portable game consoles, mobile phones, digital cameras and printers - one can enjoy more applications and services that revolutionize the way we are entertained and the way we control our lives. NDS is the market leading DVR solution provider with more than 10.4 million NDS-enabled DVRs deployed around the world.


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