Thursday, 1 October 2009

Indian Animation going International

Hello friends, 
India had a fairly unplanned monsoon, with roads clogged and traffic jams, all reached their workplaces cribbing and complaining. But, work is to be done and on time. So as promised, we are back with another edition of Cable Quest carrying new information of who's who of the industry, product launch and interesting write ups. 
The present issue is on Animation. We present Animation as an industry, career and also in depth study of the Indian Animation industry on the global scenario. 
The festive season begins in India. The economy is also moving north, festivity is in the air, with new products and ventures being launched, acquisitions and mergers are also in the offing. The broadcast and entertainment industry is at its best as the TV Ad market has generated laudable revenue. This is also a time to woo the shoppers, as DTH operators have already announced new packages. Even companies like Tata Sky considered as premium have reduced their package cost to capture more subscribers. 
IBC, one of the biggest industry events in the world concluded at Amsterdam. Despite the economic gloom, the show had an impressive attendance, both for visitors as well as the exhibitors. Hundreds of Indian professionals were seen marketing, networking and acquiring knowledge in this large event. 3D and HD were everywhere although they have not yet gained popularity globally due to the costs. IPTV performance is already dismal. I suspect that the industry is too confused about different standards in new technologies of Mobile TV, IP, broadband and broadcasting that appears at a trial stage. 
Internet completes 40 years of its existence. Now Web 2.0 is on the anvil. We present the ISPAI report that shows how India can benefit through internet penetration. The government is to be blamed. It lacks the vision, our govt is aware that the present system of regulations and policies are not fit to get optimum results, still it is reluctant to do something. I wish the government had also decided to utilize the Cable TV infrastructure for extending broadband instead of relying only on the public sector BSNL whose performance has always been doubtful. 
Broadcast Bill is again being discussed by Ambika Soni with the stakeholders and state governments. Hopefully the process is concluded this time. 
TRAI is under pressure to fix the tariff for DTH and Cable TV for non-CAS areas. Supreme Court has set 15 January 2010, as the deadline. But, TRAI is at a losers end collecting information from the stakeholders. 
I conclude by wishing all a happy and safe Diwali and Eid. 
See you all at the Broadcast India in Mumbai.

—— Lt. Col. (Retd.) K K Sharma



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