Tuesday, 1 February 2011

Budget may boost Digitalisation

Amidst investigations of various scams, the UPA government is busy drafting a populist budget that may ease their situation a little. There is no end to inflation which, in-spite of our growing economy is adversely affecting our daily lives. Billions of dollars stashed away in various Tax heavens by Indian residents and Supreme Court’s pressure on the government to do something about that is another worry the government is facing. 2G scam has already worried the government to great extent. Although, expected GDP growth figures are encouraging, how much budget allocation the broadcast industry will get from the government under these circumstances can be easily guessed? 
Our lead story in this issue discusses various budgetary proposals put up by the industry to the Finance Ministry. These proposals are meant to cover the digitalisation process and in view of the subject getting government’s utmost attention for providing broadband services in the rural areas as recommended by TRAI in National Broadband Plan. 

The infamous Radiagate has put a question mark on the credibility of Indian journalists and media as a whole. It appears that due to their close proximity to the political as well as business power houses, renowned journalists get easily lured in to their wheeling dealings too. It is not the first time such a thing has happened. Even in broadcasting industry, such dealings happen where senior journalists are used to lobby or promote a company’s vested interests. Even the way DTH is being promoted by the media speaks of similar nexus. 
TRP Committee headed by Dr. Amit Mitra has submitted its report to the Ministry. Let’s see if there is anything worthwhile attempted by the government this time. The matter is under discussion since 2007. We provide you a first look at the report. 
Latest buzz in the convergence world is Hybrid TV. It is a mix of a TV and a computer in simple language. It can directly get hooked to the internet and provide video content the way you want and when you want. 
Content chain management has become very important in the present time where, to optimize the profits content producers are ready to exploit their content on the conventional as well as new media platforms. We continue with our earlier article in this issue. 
Since energy matters are getting international attention in the present times, we provide you the latest developments in the field from consumer point of view. 
We hope to see you at the BES Expo and the Kolkata Cable TV Show in February.

—— Lt. Col. (Retd.) K K Sharma


Source: http://cablequest.org/articles/editorials/item/1784-budget-may-boost-digitalisation.html

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