Thursday, 10 April 2014

CTMA Cable TV Show 2014

12-14 March 2014, Netaji Indoor Stadium, Kolkata
Cable TV show 2014 Kolkata concluded its 18th SHOW on 14th March 2014, turned out to be a huge success. Nearly 10,000 people, mostly related to the cable television sector attended the show on March 12, 13, and 14. A three days event was organised by Kolkata-based Cable TV Equipment Traders and Manufacturers Association (CTMA).  West Bengal transport minister, Madan Mitra was the chief guest and inaugurated the Show.
A large number of Cable TV operators, traders, manufacturers, channel partners, distributors, broadcasters and Multi- System Operators from across India, Bangladesh, Bhutan and Nepal had participated in the show. Speaking about the efforts put by CTMA, Pawan Jajodia, chairman of the exhibition committee, said, "We have been organizing the Cable TV Show for the past 18 years now. Our efforts to address, articulate and promote the cable sector in the state that have borne fruits under a regulatory regime. CTMA has always made efforts to showcase under one roof the emerging technology and business scenario and how to cope in with the public good as well as business property."
Kishan Kumar Binani, secretary, CTMA stated that ‘there has been an investment of Rs 1500 crore in the east India, including West Bengal owing to compulsory digitisation of cable television in India. He further stated that, CTMA urged the government to treat Cable TV sector as an infrastructure engine to drive economic growth and not just as an entertainment tool. He further elaborated that "the government must tailor fiscal policies to provide incentive for import substitution to encourage indigenous manufacturing of equipment in the sector." Binani further said that, the implementation of Digital Addressable Systems (DAS) has created scope for development of indigenous manufacturing of STBs, digital headends etc. There is a requirement of 7.5 million STBs for the whole of West Bengal.
The Association called for West Bengal government's support in formulating policy to avoid visual pollution of the jungle of overhead cables.
With the digitalisation of cable television services, multi-service operators (MSO) in the Eastern region are exploring opportunities to release regional movies on cable TV to generate more revenue. According to Suresh Sethiya, Director, SITI Cable, one of the five major MSOs in the region while in the show stated that, SITI is in discussion with producers for premier shows of regional movies in cable channel as part of a value-added service. He further stated that, the service can be implemented once the billing process is properly executed in three to six months’ time. 
There has been a major technology infusion in the cable sector in recent times resulting in multiple delivery module for the same content i.e., DAS, DTH, HITS, IPTV, mobile TV, leading to a fierce competition for garnering subscribers with best service at affordable price. DAS is basically an IT-based product, hence should be classified in Part I of Schedule C to the west Bengal VAT Act 2003 that will attract uniform VAT rate on all products used in DAS set up from head-end to STB, including networking products.     Around 56 companies have set up their stall to showcase their offering to the MSOs. Headend-in-the sky (HITS) service provider JAINHITS was the main sponsor of the event.
Cable Quest is the official media partner of CTMA show since its inception.


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