MIPCOM 2007-Preview 'India Day' at Palais des Festivals, Cannes

The Mecca of audiovisual and digital content market, MIPCOM 2007, will turn the spotlight on India at the Palais des Festivals, Cannes, France. The five-day event that will be held from October 8-12 this year and will be flagged off with 'India Day'. FICCI is partnering with MIPCOM to give international exposure to the Indian entertainment industry with the support of the Ministry of Information and Broadcasting. 

MIPCOM 2007 will bring together audio-visual players from over 100 countries to help forge new business deals. The event aims to provide a unique opportunity to TV and film producers and distributors, broadcasters, digital media content providers and advertising brands, to trade in content across all platforms and share new practices that are redefining business models around the world. Business worth $10 billion per annum is expected to be generated for entertainment companies from MIPCOM. 

The focus on India stems from the fact that currently India is the world's third largest pay TV market. The revenue from advertising and TV subscriptions in India grew by 17 per cent in 2006 to $4.2 billion, and this is likely to more than double to $10 billion by 2011, and reach $16 billion by 2015. India had 116 million television homes in 2006, of which 72 million are C&S homes that receive pay TV signals; penetration is forecast to rise to nearly 90 per cent of an estimated 185 million television homes in 2015, while the DTH market is set to grow from 2.6 million subscribers in 2006 to 38 million by 2015. 

Paul Johnson, Director, Reed Midem, said, "The entertainment industry is going through hyper evolution today, and the priority for any company involved in this business is to stay ahead of the competition, understand all the fast changing business models, and increase their global visibility. In 2015, revenue from pay television and cable and satellite channels in India will be the largest in Asia." 

'India Day' at MIPCOM, will display the vibrancy, dynamism and talent of the Indian entertainment industry and the opportunities it offers for the global television industry. 

The product and services that will attract attention at MIPCOM 2007 are TV, film, Internet, mobile and branded audiovisual content. An extensive VIP conference programme and a range of networking events will enable delegates to get to the heart of their industry, and be updated with the latest news, changing market trends and favorable transact business deals. 

CEO's, leading international television and film production and distribution companies, broadcasters, digital media companies and acquisition executives representing all distribution platforms are participating at MIPCOM 2007 in a big way. MIPCOM audiences, which comprise 12,000 participants representing 4,000 companies from over 100 countries, will guarantee India's reach to international audience for its content. 

India's leading audio-visual companies like Zee TV, UTV, TV18, Sun TV, NDTV, Balaji, Sony, The Times of India, Sahara, INX Media, Bag Films, DQ Animation and others are participating at MIPCOM 2007. 

At MIPCOM 2007, as many as seven industry leaders will give keynote addresses as part of this year's conference programme, and this includes Subhash Chandra, Founder and Chairman, Zee Network and Essel Group of Companies, and Ronnie Screwvala, Founder and CEO, UTV Group.

Source: http://cablequest.org/articles/shows-or-launch-events/item/1340-mipcom-2007-preview-india-day-at-palais-des-festivals,-cannes.htmlSource: http://cablequest.org/articles/shows-or-launch-events/item/1340-mipcom-2007-preview-india-day-at-palais-des-festivals,-cannes.html