Frost & Sullivan hosted the third edition of its ‘Digital Media India Summit’ on June 24, 2014 at Le Meridien, New Delhi. A large number of broadcasters, pay TV operators, digital media service providers, digital equipment manufacturers and production houses had participated in the summit and expressed their views on various aspects.
Vidya S. Nath, Director, Digital Media, Frost & Sullivan said, “An otherwise vibrant growth market, India’s challenge lie in its legacy of older technologies, regulations, and policies. The growth of the industry will depend on how the various stakeholders work to innovate with technology adoption for new business models, supported by a fresh look at regulations for the video business in India.”
Digitization has changed the way in which video is consumed, and presently video content is available to viewers over multiple media and devices. This ubiquitous demand for video has made it a ‘screen-less’ enigma for media businesses.
On one hand, media companies have to enhance linear TV content and services to make it attractive as a pay TV offering; on the other, they have to make their content available over multiple devices via multiple platforms to satisfy consumer demands and keep a check on the competition. With 160 million cable and satellite households in the country, and many more viewers internationally for Indian content, the country presents an enviable opportunity for the media industry worldwide.
Yet, broadcasters and service providers along with advertisers are grappling with the innumerable complexities of both technology advancements as well as next generation business models. In this regard, the Digital Media India Summit aims to seek solutions and a way forward for the Indian digital media industry.
The key areas of discussion at the summit was- next generation business models for TV everywhere, cloud based solutions for media and entertainment, digital asset management, collaborative workflows and digital rights management, along with challenges in the regulatory environment in India for the broadcast and service provider. These topics were analyzed and discussed by various speakers from across the length and breadth of the industry, such as:
- Vynsley Fernandes, Director, Castle Media
- Satya N. Gupta, Advisor, FICCI, SAAM Corp Advisors, ex-TRAI
- Ujwal Nirgudkar, Chairman, SMPTE-India Section
- Subhashish Mazumdar, Sr. Vice President, IndusInd Media & Communications Ltd.
- Sameer Kanse, Business Head - Tata Communications Media Services
- Roop Sharma, President, Cable Operators Federation of India, and many others
The summit had also witnessed one-of-its-kind of Growth and Strategy Workshop hosted by Frost & Sullivan for the CXOs that helps senior executives leverage in-depth market analysis to identify opportunities and formulate business strategies.
Tata Communications was the Event Partner for the Summit & Cable Quest was the media partner of the event.