Friday, 11 July 2014

Screens-2014 Assocham annual summit on Media and Entertainment

The 8th edition of  ‘Screens’, Assocham’s annual summit on Media and Entertainment, was held on 23rd June, 2014 at Hotel Le Meridian, New Delhi. The theme of Screens this year was ‘Redefining Infotainment’.
Mr Prakash Javadekar, Information and Broadcasting Minister, was the Chief Guest at the event. Mr Rajkumar Dhoot, former President of ASSOCHAM, delivered the inaugural speech. Other notable dignitaries who attended meeting included Mr Sharad Dutt, Chairman, Assocham National Council on Media and Entertainment; Mr Umesh Upadhyay, Media Director, Reliance; Ms Roop Sharma, President, Cable Operators Federation of India (COFI); Mr Ravi Kottarakara, President, Film Federation of India; Dr Vijayalakshmy K Gupta, Member, TRAI and Mr Jawhar Sircar, CEO, Prasar Bharti, among others.
Deloitte released a white paper at the event titled ‘Digitization & Mobility- Next frontier of growth for Media and Entertainment’. Mr Ashesh Jani, Partner, Deloitte India, stated, “Digital age has brought big time in India. It was clearly portrayed by the last election campaign with seamless use of social media and technology to reach the masses. The party’s slogans were carefully drafted to strike the right cord with the common man. 
This shows the importance of appropriate regional content in local language and the new innovative modes of delivery beyond the traditional media of print, television and radio. It is indeed surprising to see how digital media is increasingly becoming a critical part of our daily lives. This report aims to bring out the significance of digitization and mobile entertainment in India.” Through its three Sessions spaced through the day Screens 2014 highlighted issues related to Broadcasting Digitization in India- Challenges & Impact; Film Industry- Reaching Newer Markets and on Entertainment- Cloud Based Solutions for M & E Sector.
Mr Prakash Javadekar, Information and Broadcasting Minister, commented, “The Indian entertainment and media industry has been growing at a rapid pace over the past decade. Indian cinema has also taken dramatic strides with growing multiplex culture, wide variety of content, increased digitization and opening up of new overseas territories accompanied by worldwide appreciation, acceptance and acclaim of our cinema. Path breaking digitization initiatives, spearheaded by government is poised to improve the quality of broadcasting in the country and bring enhanced consumer experience, customized tariffs and improved transparency in the sector.”
Ajay Sharma, Senior Director, Assocham stated, “Assocham, India’s Apex Chamber for Commerce and Industry also known as the ‘Knowledge Chamber’, has been at the forefront of advocating policy interventions for the growth of Industry and the overall economy. We have an active National Council on Media & Entertainment which has been organizing several programmes related to Media and Broadcasting sector in the country”.
Roop Sharma, President, Cable Operators Federation of India stated, “Digitalisation law was introduced with the aim to bring transparency in revenue sharing, consumers have good quality of cable service, broadband, Internet at reasonable rates. But here digitalisation means seeding of STBs without BIS standards, no BEE rating, no Interoperability, without any guarantee and warrantee. She further said that Regulation framed by TRAI is biased in nature for cable operators and in favour of broadcasters & MSOs.

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